Tie Your Business into the Holidays!
We are beginning the season of the year when our business can take a back seat to the holidays. We might just get lost in the shuffle of all the festivities and while we like and enjoy the holidays for the most part, we don’t want to let them overshadow our business! Remember, business momentum is a constant process and we don’t want to lose sight of it because the climb back from a lackluster holiday season can be difficult!
So how do we incorporate our business into the holidays? Well, with some strategic aforethought we can get ourselves well-positioned to be viable during this lovely, but hectic season. Here are a few suggestions to consider for you and your business.
What about sponsoring a special holiday sale? For virtually no added expense, you can have a “turkey trot” sale. Simply design a flyer with a turkey on it and put several of your best sellers on it. Maybe do a combo sale, like if you buy 1 widget at full price, you can buy a second for 50% off! If your town has a Thanksgiving parade, consider entering the parade to advertise your business. You can have banners printed for very little cost through an online printer or a local print shop and have family and friends of your business in the parade with you! What about a giveaway? Take one of your best-selling items and create a giveaway of it. One lucky customer will win a diamond-studded widget! Everyone can enter (that way you get names and phone numbers of entrants which can lead to future business). Have the drawing just before Christmas and get a photo of the winner with you and their brand-new widget to post on social media.
Get creative and have some fun with all of this! Remember that people want to do business with people who aren’t “bah hummers”!